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Beyond the Checkered Flag: What F1 Tells Us about Sport and Society
Tensions: Business, Civic Society and Politics
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Session
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Formula One is a global sport. It has teams that cost many millions to operate, it races at some 24 venues around the world, and it hosts an array of sponsors. F1 is big business that arouses fans’ passion and entices countries and sponsors that want a piece of its glow for a variety of reasons, which can lay bare the tensions between business, civic society and politics. Toni Cowan-Brown, an F1 commentator, addresses these challenges and the opportunities for the sport in this Leadership for Society conversation.

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